Nederburg has a wine label that you can take home with you
Posted on 25. Jun, 2008 by Jonathan Cherry in Design
On a recent winetasting at Nederburg, we spotted a small innovation which at the time seemed rather clever.
A small tab on the back of the bottle can easily be removed by guest of a party, or diners at a restaurant who want to remember the name of the nice wine they had at ‘that thing we went to’.
The idea is that you’ll rip the tab off and keep it in your wallet for when you’re staring blankly at the vast selection at the bottle store. At which point you’ll whip out the reminder and once again indulge in you’re long lost favourite.
Useful, unless you have a cameraphone, which you can just use to snap a quick picture of the bottle. But maybe the typical Nederburg target market doesn’t necessary make much use of mobile technology.
6 Responses to “Nederburg has a wine label that you can take home with you”
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Shane
25. Jun, 2008
Not first on it though. An Ozzy wine came up with a while back. But good thing anyway. Maybe people could collect them.
steyn
26. Jun, 2008
Durbanville Hills has also been doing this for a couple of years now.
tripeak
01. Jul, 2008
So has Spier
Charles
05. Jul, 2008
And so has Alexanderfontein from Darling. Is it is the “individual” companies that are the best innovators … look at Beyers Truter from Kanonkop and Charles Back from Fairview/Spice Route. Way ahead of the “suited” corporate fellows.
kevin
26. Sep, 2009
My NZ mate would not beleive this……i had to search hi and lo to find more details on bottle labels. Thank God for you Bokke !!!
Evan
26. Sep, 2009
Bloody Bokke………….I left the country before wine labels were needed!!!