Cherryflava

The most shocking British ad awards 2007

Posted on 06. May, 2008 by Jonathan Cherry in Advertising

There’s loads of advertising, which is daft and most people just ignore, but every now and again an ad will pop up that everybody all of a sudden does notice and have a lot to say about how shocking it is…..which is strange because we thought everybody was so busy trying to avoid commercial messages.

Anyhow – Sky News have put together a collection of the most complained about ads in the UK in 2007 [thanks Kate].
This heart foundation message is quiet distasteful (something about the colour of her swim cap must have frightened people) and rightly received 122 complaints from the general public.
The ASA in the UK disagreed…and the happy couple are still teasing the British public with their uncontrollable laughter and warm sunshine.

It’s not as bad as this nasty piece of work for Trident chewing gum however.

Wonder what the South African top 10 most complained about ads looks like?

More to read: ‘Frightening’ Smokes Ad Tops Complaints – Sky News