Crime scene evidence posted up on city street polls
Posted on 08. May, 2008 by Jonathan Cherry in Advertising
Some people will tel you that the whole of Joburg should be regarded as a crime scene, but for the month of May, on Jan Smuts Avenue and Katherine
Street in Johannesburg, the ‘evidence’ is out on public display.
Sequential evidence bags containing a blood-and-mucus soiled mallet, rope and stiletto on street poles are being used to promote Musica’s CSI TV Series Box Sets.
Done by The Jupiter
Drawing Room (Cape Town) for Musica, it’s nice to see an agency pushing the creative ambient envelope in South Africa and doing something with a real WTF-factor in a generally bland ‘lightbox’ dominated space.
[thanks Nadia]
More pics after the jump…
5 Responses to “Crime scene evidence posted up on city street polls”
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Doubtful
08. May, 2008
Looks like a case of sacrificing media spend for production . . . Dont think it will be as effective as the idea is innovative. Will bloody mallets on street poles really drive feet instore to purchase the boxset?
Cherryflava
08. May, 2008
The plus is that at least they’re trying something different from the ordinary.
If you’re interested in the CSI series – this campaign will probably draw your attention more than just an ordinary lightbox graphic.
G
08. May, 2008
Not so much a case of driving feet instore, but more a case of standing out amongst the clutter of other street pole communication and being memorable. That is what i would think the main aim is, and it works.
Grissom
08. May, 2008
Not really a clever use of streetpole though? Those would have worked better in malls or other foot-traffic areas, there’s no relevant reason for them to be up on a pole.
Jonathan Peel
08. May, 2008
I say it was Prof. Plumb, in the Conservatory, with the Candle Stick.