Cherryflava

Objects in the mirror may appear more understandable than at first glance

Posted on 17. Apr, 2008 by Jonathan Cherry in Advertising

Mirrors and night clubs do not mix.
So imagine how freaky it must seem to have one make you hallucinate and sending you a secret message even more than the double Red Bull and vodka you just sucked back in one go.

In line with their "Fun Side of Russia" campaign, Lowe Bull, Cape Town created a "propaganda"
poster for Russian Bear that was placed on the walls facing bathroom mirrors
in pubs and clubs. At first glance, the writing appeared to be in Cyrillic,
but when looked at in the mirror, the letters reversed to read in plain
English: Real Men Don’t Drink and Drive

Credits:

Product    :     Russian Bear Vodka
Agency    :     Lowe Bull, Cape Town
Creatives    :

    * Brian Bainbridge (Illustrator)
    * Cameron Watson (Photographer)
    * Kirk Gainsford (Executive Creative Director)
    * Kirk Gainsford (Creative Director)
    * Alistair Morgan (Creative Director)
    * Brian Bainbridge (Art Director)
    * Simon Lotze (Copywriter)

Other Credits    :     Tariq Bailey

{thanks to Brian for sending in]