The art of the press kit
Posted on 18. Mar, 2008 by Jonathan Cherry in Branding
As a part time interest, a few of us here at the Cherryflava HQ have been known to enjoy the delicate ritual of an exclusive, sophisticated wine and whiskey tasting.
Yesterday being St Partick’s day, we were therefore dancing a jig when Bushmills (who turn 400 years old this year) kindly delivered a very attractive, rather large ‘press kit’ to the office, complete with a bottle of Bushmills Original whiskey and a copy of The Devil’s Dictionary by Ambrose Bierce.
Apart from the awesome packaging, enough can’t be said about not having a package delivered by a courier company, but instead by staff themselves. It means the PR people didn’t just pack the box and call FedEx, but took the time to personally deliver their product with a bit of honest thought behind it. Small detail, but we noticed.
Thanks Bushmills.
