Woolworths spots the brand building opportunity thanks to the power shortage
Posted on 08. Feb, 2008 by Jonathan Cherry in Uncategorized
Mad props to Woolworths for seeing opportunity in the face of the country’s electricity shortage.
After all, in every problem lies a potential gold mine and a small thing like thinking pro-actively about the reliability of your power supply is a clever and easy way to differentiate your brand.
Another group of entrepreneurs who are literally climbing on the electricity bandwagon are local singers Kev and Mike. There remake of the Plain White Tees hit with typical South African / Eskomical lyrics [download the MP3 here] is the perfect antidote to a lazy Friday afternoon. [Thanks to Jack for sending in]
Download kev_mike_does_eskom.mp3
