Cherryflava

The perfect accessory for surf shops in Joburg

Posted on 13. Feb, 2008 by Jonathan Cherry in Design

Need to test a board you’re about to buy, or live so far from the sea that the board you’re about to buy is really just a consequence of the weight of your wallet?
Then the Adrenalina in-store flowrider is the perfect accessory to any surf shop looking to deliver an all-in-one surfing simulator service.

You would usually find these flowrider things at the Valley of the Waves or a fancy water park in Dubai, but this American surf shop chain now have the water splashing machines in their store to show off what they sell and get past customers back into the store.

For just $20 you can surf for 30 minutes, which is just enough time to completely trash the long board you were thinking of buying and duck out to the local Kauai for an apre-smoothie.

Great idea – now if they can do the same thing with snowboarding we can finally get out of the sea and spend some quality on the indoor piste.

See:
Adenalina store
How the flowrider works [video]
Burton’s new snowboard range

[via Springwise]