Cherryflava

Electricty saving winning print ad

Posted on 28. Feb, 2008 by Jonathan Cherry in Design

Ta da – the winner of The Times Young Creatives Competition held at Design Indaba has been announced…and here’s the winning ad.

No T&A, no unnecessary stunts, no excessive Photoshop work…in fact no electricity-using computer generated design at all, just a pencil and a simple sheet of paper, all of which took 2 hours from brief to final ad to create.

Jennifer Macfarlane, art director, and Cuan Cronwright, copy writer, of Ogilvy Cape Town who won the competition created their hand-drawn ad without using a computer or any other electrical equipment. The ad was stylishly hand-crafted with a simple pencil and the copy highlighted that 350 watts of electricity was saved by switching the computer off for two hours.

Simple, but thought provoking. The winners head to Zanzibar, and Ogilvy score a full-page in The Times for another pro bono client. [thanks Alison]