Cherryflava

Brandspam: The Matter Box

Posted on 05. Feb, 2008 by Jonathan Cherry in Branding

Would you sign up for a service that sends you a goodie bag of branded stuff every month…for free?
At events like the Two Oceans and the Argus they’ve been handing out goodie bags to the participants for years, but now [in the UK] you can sign up for one even if you never leave your couch.

Matter is a new and unique idea in communications that brings
companies and people together around real, physical stuff–things you
can hold in your hands, keep in your drawer, or give to your friends.
It’s a new way for companies to introduce themselves by giving you
something you might like.

Interesting concept of ‘tryvertising’. There’s no doubt that many corporates have warehouses full of old promotional stuff that could easily be ‘redistributed’ via a system like this. We guess the success of the idea really depends on how cool the items are that you’re sending out.

Website: Matterbox

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