Brandspam: The Matter Box
Would you sign up for a service that sends you a goodie bag of branded stuff every month...for free?
At events like the Two Oceans and the Argus they've been handing out goodie bags to the participants for years, but now [in the UK] you can sign up for one even if you never leave your couch.
Matter is a new and unique idea in communications that brings companies and people together around real, physical stuff–things you can hold in your hands, keep in your drawer, or give to your friends. It's a new way for companies to introduce themselves by giving you something you might like.
Interesting concept of 'tryvertising'. There's no doubt that many corporates have warehouses full of old promotional stuff that could easily be 'redistributed' via a system like this. We guess the success of the idea really depends on how cool the items are that you're sending out.
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I have not got the matter box signed up maybe tomarrow if i am lucky
been saying for many fridays now. I hope you all get yours and enjoy them goodnight and be lucky
Posted by: keven hulbert | August 02, 2008 at 02:01 AM