Cherryflava

Louis Vuitton predictably teams up with hip hop [yawn]

Posted on 31. Jan, 2008 by Jonathan Cherry in Advertising

As a US recession knocks loudly on the world’s door, luxury brands are feeling the pinch of a world economy more concerned with meeting their mortage payments than splashing out on jewels.

Ironically then, in their first ever TV ad, Louis Vuitton have teamed up with hip hop star, Pharrell Williams in a design and marketing collaboration aimed at selling more unnecessary bling.

As the popularity of hip hop globally takes a bit of a dip, we wonder about the wisdom this colab strategy. Or is the vibe in the markets that matter still ‘all hood’?

[via]

For more recent celebrity product endorsement, check out the latest Disney Parks campaign shot by uber-celeb photographer Annie Leibovitz. [thanks Andrew]