Apple now thinking like David Beckham and demanding thin
Posted on 16. Jan, 2008 by Jonathan Cherry in Technology
Apple have just released their latest global brand building campaign, disguised as a very thin laptop they’re calling the MacBook Air.
It’s thinner than the newest sanitary pad and apparently slips easily into a large envelope, which may confuse some blonds thinking that’s what the boss meant by e-mail.
As is to be expected, anyone who has ever owned a laptop is staring at it as if it were a Samantha Fox A1 pull out poster and making it once again the cheapest and most successful product launch of all time.
Details and watch the ad: Apple – MacBook Air
More: Bornrich
2 Responses to “Apple now thinking like David Beckham and demanding thin”
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tripeak
16. Jan, 2008
Ugh… I wonder what the price tag on that would be. Reminds me of the Motorola RAZR trend. Will be extra sexy in back!
Renée
17. Jan, 2008
Apparently you’d be looking at spending in the region of $2000…