Retro brand revival: Lion Lager is back
Posted on 11. Dec, 2007 by Jonathan Cherry in Branding
Yesterday, while searching for a cold refreshing beverage option in can form for our upcoming year end function on the Orange River, we stubbed a toe on a case of Lion Lager.
At first we thought we’d been hanging out in the near freezing beer fridge for too long, but on closer inspection the throbbing pain had indeed been caused by a case of vintage Lion Lager.
We thought they got rid of that stuff together with the old South African flag and the word ‘Transvaal’.
But maybe Lion’s return has something to do with a ‘Bring Lion Lager’ group, which was created on Facebook? Ok – there are only 93 members of the group, but could the mere existence of a Facebook community have sparked a management meeting involving old beer recipes and dodgy rugby ads?
Remember this thing?
The team from Stormhoek are using Facebook in an innovative way as part of their marketing leverage into Checkers stores.
See: Stormhoek / Facebook offer
Join: The Stormhoek group:
The Bring back Lion Lager group
