Where is the kickass online advertising?

Posted on 28. Nov, 2007 by Jonathan Cherry in Advertising

Ever noticed that the most shared creative advertising examples on the web always seem to be those clever guerrilla campaigns, the largely silly Heidi Klum TV ads and the loads of websites full of print advertising?

If Internet advertising is the really the best thing since pre-rolled cigarettes and the biggest growing category which millions of online ventures are banking on to make their business models work, why are there so few remarkable online ads out there?
Have ad people not got to grips with the medium – or are the production budgets so low that nobody is inspired financially to dedicate more than 30-seconds to thinking up something that’ll work?

Two online ads that at least do make an effort are this Mac vs PC [Vista doesn't work ad] and something local, [which we spoke about on CapeTalk this morning] from ABSA.

6 Responses to “Where is the kickass online advertising?”

gmk

28. Nov, 2007

Question: Where is the kickass online advertising?
Answer: Blocked by an Ad blocker
And it can stay that way
Cherryflava

28. Nov, 2007

lol – good point gmk
Anthony

28. Nov, 2007

Interesting that I came across this post this morning having written about how much I hate banner ads – and especially animated banner ads – in my post yesterday.
I particularly hate the ones that vibrate or move for no other purpose than distracting me from the content of the page and drawing my attention – what I like to think of as “the buzzing fly” ad, it just won’t leave me alone, and all I want to do is read the story on the page.
Having said that, I must confess that my curiosity was piqued by the ABSA eyes. It didn’t work – I moved my cursor round the block a couple of times wondering what it was advertising until the ABSA logo appeared, and then carried on reading. But it was less invasive and less insistent. I respect that.
Paddy

29. Nov, 2007

C’mon – online, it’s about ROI, not beauty. Until the big branding ad budgets come to the web, it’s going to remain that way. Gimmicky ads that produce results, not compliments. If television advertising were held to the same ROI standards that current web ads were, it’s frightening what we’d be exposed to between Rachel Ray TV segments.
Having conducted countless creative tests online, I can say without any hesitation that straight-forward copy and ugly design often wins. Which is terribly painful for a creative, but our ability to provide constant winners that beat our controls keeps the business strong. We toss in a few banners we’re proud of during each test panel, along with what we know works… and get our hearts broken every time. That’s life online. For now.
Jonathan

12. Jun, 2009

Gorilla marketing in today’s economy is everything, marketing to get through the recession!
If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.
http://adwido.com
Dane Spear

30. Jul, 2009

check out http://www.brandonline.biz – an easy and effective way to advertise online anywhere in the world – you choose! its pretty cool