Cherryflava

Is Coke’s Brrrrrrrr set to replace Met Eish?

Posted on 13. Nov, 2007 by Jonathan Cherry in Advertising

What do you think of the new Coke Brrrr ad? [YouTube link here]

Shot in Mozambique and featuring an awesome soundtrack (any ideas of the name of the band and track?) it’s one of those old school ad ideas, where by mid-December everybody could be ordering Cokes in an entirely different way….or it’ll make zero impact like most ads these days.

It’s boxing out of the same creative corner as the national cultural changing Klipdrift ‘Met Eish’ ad. [YouTube link here]

In an interesting way – these ads are actually allowing people to interact with the brand through the TV advertising. They encourage you to adopt some strange, committable act with the intention that you’ll hijack the ad and make it part of your everyday repertoire of expressions.

Or what we’d prefer to call ‘The Whaaaaaaassssuuuuuup effect’

[link to Budweiser's classic]

UPDATE: Thanks to Coda for pointing out track and band featured in the Coke ad as ‘Jerk it Out’ – Caesar’s Palace. And thanks too for pointing out that it was used first in this Apple iPod ad from some time back. Naughty naughty Coca Cola.

FURTHER UPDATE: Bloody globalisation, we found the exact same ad, but an Eastern European version featuring a fat Borat as the dictator.