South Africa’s most expensive TV spot sold during the RWC final

Posted on 24. Oct, 2007 by Jonathan Cherry in Uncategorized

South Africa’s own version of the Superbowl was Saturday’s RWC final.

And just like marketers clamouring for spots during the Superbowl, the available ads slots for the half time break were sold at record breaking prices.

The most expensive 30-second ad in South Africa’s television history
was auctioned last week, with the highest bid going to Supa Quick and
its partner advertising agency, TinFish CLM Advertising. The 30-second
spot, which was aired at halftime during the final 2007 World Cup match
between South Africa and England, was auctioned in just 25 hours for a
staggering R151 000.

Supa Quick anyone?
Did you notice the Supa Quick ad that cost R151 000 to signal you to get off the couch and pour yourself another Stroh rum and Coke?

The game may have been the most watched TV show of all time in South Africa, but the half-time break was surely watched by very few. Not enough to warrant a R151 000 price tag.

Gotta sell a lot of tires to make good on that one.

More: SA’s most expensive world cup ad – Biz-community

2 Responses to “South Africa’s most expensive TV spot sold during the RWC final”

Don

24. Oct, 2007

There were ads at half time?
Mark

25. Oct, 2007

in the states, there’s as much hype for the superbowl as there is for the actual ads during halftime. people get another drink during the game, to ensure that they can be back in time for the commercials…
with this kinda attitude, the $2.6 million price tag on a 30 second ad is warranted… especially when you consider how much internet-based viewing will be given to those ads the week after the superbowl. youtube is flooded with superbowl ads.
great that SA is starting to think like this, but it’ll be a while before that kind of investment becomes worthwhile.
PLUS, of course, its the quality of the ads during the superbowl that make it worth watching. i dont remember superquik’s ad being anything special… but that was proably cos i was getting another boerie… the superbowl’s ads are incredible, funny, well thought out & memorable. paying R151k for an ad, and then re-airing the ad that you’ve been airing for the last month – not clever.
damn, this was a long comment.