MNet’s anti-advertising ads
Posted on 09. Oct, 2007 by Jonathan Cherry in Advertising
Copy: Movies weren’t made with ads in them. So, we’ll never show them that way.
Local TV channel MNet are apparently still on about the fact that they don’t show ads during their movies. Which doesn’t mean much seeing that they still insist on killing episodes of Grey’s Anatomy with the disruptive communication.
Anyhow – the anti-advertising stance was granted and advertising budget, which resulted in this series of ads [below] which was originally created replicated by their ad agency Oglivy, Cape Town from this ad for Canal+.
Or maybe Canal+ took the idea from the MNet campaign?
Copy; You better keep ads out of your movies.
Now look, seriously – there was a time when plagiarism in advertising was a big no-no, but why reinvent the wheel. If there’s already something out there that can be reworked and remastered, why not? Just as long as ad agencies are not telling their clients that the work is original – there’s really no reason why they shouldn’t do this.
They’re not the greatest ads in the world, but they do get the message across.
[thanks Shane for the tip]
[Ads taken by us from Ads of the World]
5 Responses to “MNet’s anti-advertising ads”
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bossmanthe
09. Oct, 2007
Cool campaign but it looks like an anti product placement campaign also.
Shaun Dewberry
09. Oct, 2007
Agreed bossman – This campaign is slightly misdirected in today’s age of ubiquitous marketing. So hopefully M-Net will now do a MTV-esque blurring out of brands, slogans and products which are deliberately placed in movies by advertisers.
Fred Roed
09. Oct, 2007
Ha – busted! Can’t get a thing past Cherryflava (or the Maven). Love your work.
captain flummox
12. Oct, 2007
Ha — don’t you just hate it when product placement muddies a perfectly good anti-advertising advertising campaign? Sharp crowd in here.
Edward of Arabia
18. Oct, 2007
Just the idea of doing anti-ad ads is fantastic! Amusement factor hi, credibility 0.