Cherryflava

More RWC bandwagon jumping

Very clever RWC winning ad from Hansa this time. Which we have to admit took two or five glances to fully appreciate.
Yes...now we get it [thankfully]...refreshingly different indeed. [thanks Leon]

Durex 'last longer' condoms...now including free pillowcase

Ok - so this is perhaps a little NSFW, but in the interests of far from left-field ideas, which the Kiwis come up with to move product, it's a sure winner.

Angry from their slack world cup performance and realising that they still have females in New Zealand, the ad agency DDB Auckland came up with this idea for the new Durex Performa condoms.
Containing benzocaine (a mild [*cough,cough] anesthetic), which helps men last longer in bed, the agency also distributed these limited edition pillowcases with the condoms at New Zealand’s biggest annual sex expo, Erotica.
Not only then would the anesthetic help to improve performance, but the unappetizing images on the pillowcases also helps with that delaying of appreciation.

We wonder why they didn't take the opportunity to print Richie McCaw's face on the pillowcase? Or for that matter the faces of the rest of the All Black team?
Oh yeah....maybe that would have nullified the need for the anesthetic condom.

More NSFW examples after the jump...

Introducing: The Cherryflava Show

After wanting to shoot some video content for Cherryflava for some time now, please allow us to introduce you to the brand-new, Cherryflava Show.

This is the pilot episode [so it's very loose - and is really just meant as a testa] of The Cherryflava Show, shot at the infamous Mzoli's Butchery in Gugulethu, Cape Town.

We've set up a dedicated page for this and future episodes over here - or find them filed under 'the cherryflava show' on the top menu bar.

VW...now with Knight Rider features

This thing is a total gimmick, but that's what's so cool about it. In this age of hybrid, low-emission, electric toy cars - at least somebody is producing a car with something we've always wanted, a car that vaguely resembles KITT.

Now if they produce a VW that talks and has a glowing red sensor, we can ditch the modified Escort we've been fooling everybody with for years.

[YouTube link]

If you had to rebuild Cape Town / Joburg?

"If you were to rebuild your city from scratch, how would you build it differently and what would you keep the same?"

According to this thing [see the wiki page here] we all think Cape Town is perfect. No one has any suggestions.

We got one - if we could just re-angle the mountain just a couple of degrees and make it a bit higher we could completely avoid the south-easter all together.

[via]

Green and legal guerrilla graffiti

Urban art...or ambient guerrilla can be a useful form of communication, but in most cases it's illegal to paint public property with your cheesy advertising attempts.

Here are two more recent examples of the growing trend of non-spraycan graffiti.

Above - as noted earlier this week by Springwise - a British company, Street Art service, uses high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements. First, clients provide their design, and SAS turns it into a giant stencil. Then, working at night, the SAS team blasts the stencil with water and steam on dirty walls, roads, pavements or even road signs.

And then, as spotted by Inhabitat....there's true green graffiti, which is a bit like guerrilla gardening.

Eco-minded street artist Edina Tokodi is putting a new spin on green guerilla tactics in the trendy art enclave of Williamsburg, Brooklyn. Tokodi’s site-specific moss installations of prancing animal figures and camouflage outgrowths are the talk of a local urban neighborhood typically accustomed to gallery hype and commercial real estate take-overs. Unlike the market-driven art featured in sterile, white box galleries, the work of Tokodi is meant to be touched, felt, and in turn touch you in the playful ways that her animated installations call to mind a more familiar, environmentally friendly state in the barren patches of urban existence. [via]

You can't get gears for greening a city now can you?

Previously: Light graffiti - Cherryflava
Also: It's a fine evening for a spot of guerrilla gardening - Cherryflava

Mind your step - it could be trying to tell you something

Jeffrey In NYC was kind enough to send us this example of stairvertising promoting the new series of a cooking show on the American food channel. It was snapped at New York's Penn Station on 34th street.

Wonder if it would work on escalators too?

3 Hot trends right now

One: Treehugger tips us that rampant consumerism is very last season - and handmade gifts for this year's Christmas is the way to go.
That means that we'd better get cracking on creating a handmade Wii replica for our little nephew right away. Anybody got any organic capacitors to sell us?

Two: Now that Facebook has Bill Gate's stinky finger in it - it's not so rebel anymore. Next thing you know they'll be giving staff at Eskom access to the thing. Good thing then that there's enemybook and snubster so that you can surround yourself with all the leg-ends you can't stand. [via Wired]

Three: We've been following the exciting growth of 'Design your own...' for some time now, and are pleased to see that finally there is a free facility for us to recompose that Axel F tune we've been meaning to have as a ring tone for some time now. Complete with mixing board and a whole bush of sound packages, meeting interruptions will never be the same again. Design your own ring tone at ToneMine [be sure to say that name carefully] [thanks Doug]

Dubai goes green

The don't call Dubai the forward thinking jewel of the middle east for nothing. In an ironic move, the oil funded city of Dubai has decided to show the finger to outdated, carbon-emitting forms of energy and will be turning green in 2008.

All buildings in Dubai will have to be constructed as per environment-friendly "green building" standards from January, His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, has instructed in his capacity as the Ruler of Dubai.

He highlighted the financial advantages of going green - from lower construction costs and overheads to reduced utility bills for Dubai residents.

The decision makes Dubai the first city in the Middle East and one of the first in the world to implement this method. [Read more: Dubai to turn green in 2008 - Gulfnews]

Not happy with just pioneering this huge achievement, an outdoor ad company have also just broken the world record by erecting....or rather rolling out...the world's largest billboard at Dubai's International airport approach.

The advert, for Sorouh Real Estate, covers more than 20,000 sq m - more than two football pitches - and is viewed from the air by arriving and departing plane passengers. [Read: Dubai ad flies into the record books - Guardian]

Let hope they used environMENTALLY-friendly ink to print that one.

See: Ad-Air

 

South Africa's most expensive TV spot sold during the RWC final

South Africa's own version of the Superbowl was Saturday's RWC final.

And just like marketers clamouring for spots during the Superbowl, the available ads slots for the half time break were sold at record breaking prices.

The most expensive 30-second ad in South Africa's television history was auctioned last week, with the highest bid going to Supa Quick and its partner advertising agency, TinFish CLM Advertising. The 30-second spot, which was aired at halftime during the final 2007 World Cup match between South Africa and England, was auctioned in just 25 hours for a staggering R151 000.

Supa Quick anyone?
Did you notice the Supa Quick ad that cost R151 000 to signal you to get off the couch and pour yourself another Stroh rum and Coke?

The game may have been the most watched TV show of all time in South Africa, but the half-time break was surely watched by very few. Not enough to warrant a R151 000 price tag.

Gotta sell a lot of tires to make good on that one.

More: SA's most expensive world cup ad - Biz-community