Cherryflava

Durex ‘last longer’ condoms…now including free pillowcase

Posted on 30. Oct, 2007 by Jonathan Cherry in Advertising

Ok – so this is perhaps a little NSFW, but in the interests of far from left-field ideas, which the Kiwis come up with to move product, it’s a sure winner.

Angry from their slack world cup performance and realising that they still have females in New Zealand, the ad agency DDB Auckland came up with this idea for the new Durex Performa condoms.
Containing benzocaine (a mild [*cough,cough] anesthetic), which helps men last longer in
bed, the agency also distributed these limited edition
pillowcases with the condoms at New Zealand’s biggest annual
sex expo, Erotica.
Not only then would the anesthetic help to improve performance, but the unappetizing images on the pillowcases also helps with that delaying of appreciation.

We wonder why they didn’t take the opportunity to print Richie McCaw’s face on the pillowcase? Or for that matter the faces of the rest of the All Black team?
Oh yeah….maybe that would have nullified the need for the anesthetic condom.

More NSFW examples after the jump…

[via]