Cherryflava

Dubai goes green

Posted on 25. Oct, 2007 by Jonathan Cherry in Technology

The don’t call Dubai the forward thinking jewel of the middle east for nothing. In an ironic move, the oil funded city of Dubai has decided to show the finger to outdated, carbon-emitting forms of energy and will be turning green in 2008.

All buildings in Dubai
will have to be constructed as per environment-friendly "green
building" standards from January, His Highness Shaikh Mohammad Bin
Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, has
instructed in his capacity as the Ruler of Dubai.

He highlighted the
financial advantages of going green – from lower construction costs and
overheads to reduced utility bills for Dubai residents.

The decision makes Dubai the first city in the Middle East and one of the first in the world to implement this method. [Read more: Dubai to turn green in 2008 - Gulfnews]

Not happy with just pioneering this huge achievement, an outdoor ad company have also just broken the world record by erecting….or rather rolling out…the world’s largest billboard at Dubai’s International airport approach.

The advert, for Sorouh Real Estate, covers more than 20,000 sq m – more
than two football pitches – and is viewed from the air by arriving and
departing plane passengers. [Read: Dubai ad flies into the record books - Guardian]

Let hope they used environMENTALLY-friendly ink to print that one.

See: Ad-Air