Cherryflava

Drink your way to a new house

Posted on 19. Oct, 2007 by Jonathan Cherry in Technology

This is the 1963 Heineken WOBO (world bottle) which was designed to obviously hold beer, but when finished was meant to be used as a brick to build a house.

Just imagine how many houses we could build after tomorrow night’s RWC final.
We call this the real Second Life – that being the designing of product packaging to be used a second time instead adding to the existing rubbish problem.

More: Inhabitat – Heineken WOBO the brick that holds beer
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