Cherryflava

More RWC bandwagon jumping

Posted on 31. Oct, 2007 by Jonathan Cherry.

Very clever RWC winning ad from Hansa this time. Which we have to admit took two or five glances to fully appreciate.
Yes…now we get it [thankfully]…refreshingly different indeed. [thanks Leon]

Durex ‘last longer’ condoms…now including free pillowcase

Posted on 30. Oct, 2007 by Jonathan Cherry.

Ok – so this is perhaps a little NSFW, but in the interests of far from left-field ideas, which the Kiwis come up with to move product, it’s a sure winner.

Angry from their slack world cup performance and realising that they still have females in New Zealand, the ad agency DDB Auckland came up with this idea for the new Durex Performa condoms.
Containing benzocaine (a mild [*cough,cough] anesthetic), which helps men last longer in
bed, the agency also distributed these limited edition
pillowcases with the condoms at New Zealand’s biggest annual
sex expo, Erotica.
Not only then would the anesthetic help to improve performance, but the unappetizing images on the pillowcases also helps with that delaying of appreciation.

We wonder why they didn’t take the opportunity to print Richie McCaw’s face on the pillowcase? Or for that matter the faces of the rest of the All Black team?
Oh yeah….maybe that would have nullified the need for the anesthetic condom.

More NSFW examples after the jump…

[...]

Introducing: The Cherryflava Show

Posted on 30. Oct, 2007 by Jonathan Cherry.

After wanting to shoot some video content for Cherryflava for some time now, please allow us to introduce you to the brand-new, Cherryflava Show.

This is the pilot episode [so it's very loose - and is really just meant as a testa] of The Cherryflava Show, shot at the infamous Mzoli’s Butchery in Gugulethu, Cape Town.

We’ve set up a dedicated page for this and future episodes over here – or find them filed under ‘the cherryflava show’ on the top menu bar.

The Cherryflava Show

Posted on 29. Oct, 2007 by Jonathan Cherry.

The Cherryflava Show – Mzoli’s

We get loads of creative inspiration from the streets of Cape Town and sometimes we take a video camera along for the ride.

Check out our 2007 trip to Mzoli’s Gugulethu.

[link to the YouTube video here]

DI Podcast 1: The Cherryflava Show heads to the 2008 Design Indaba Expo [video link]

Design Indaba Interview 1: Airside from London

Design Indaba Interview 2: Oscar E Pena

Design Indaba Interview 3: Bill Moggridge

VW…now with Knight Rider features

Posted on 29. Oct, 2007 by Jonathan Cherry.

This thing is a total gimmick, but that’s what’s so cool about it. In this age of hybrid, low-emission, electric toy cars – at least somebody is producing a car with something we’ve always wanted, a car that vaguely resembles KITT.

Now if they produce a VW that talks and has a glowing red sensor, we can ditch the modified Escort we’ve been fooling everybody with for years.

[YouTube link]

If you had to rebuild Cape Town / Joburg?

Posted on 29. Oct, 2007 by Jonathan Cherry.

"If you were to rebuild your city from scratch, how would you build it differently and what would you keep the same?"

According to this thing [see the wiki page here] we all think Cape Town is perfect. No one has any suggestions.

We got one – if we could just re-angle the mountain just a couple of degrees and make it a bit higher we could completely avoid the south-easter all together.

[via]

Green and legal guerrilla graffiti

Posted on 26. Oct, 2007 by Jonathan Cherry.

Urban art…or ambient guerrilla can be a useful form of communication, but in most cases it’s illegal to paint public property with your cheesy advertising attempts.

Here are two more recent examples of the growing trend of non-spraycan graffiti.

Above – as noted earlier this week by Springwise – a British company, Street Art service, uses high-pressure cleaning
machines to wash brands, logos and adverts onto dirty pavements. First,
clients provide their design, and SAS turns it into a giant stencil.
Then, working at night, the SAS team blasts the stencil with water and
steam on dirty walls, roads, pavements or even road signs.

And then, as spotted by Inhabitat.…there’s true green graffiti, which is a bit like guerrilla gardening.

Eco-minded street artist Edina Tokodi is putting a new spin on green
guerilla tactics in the trendy art enclave of Williamsburg, Brooklyn.
Tokodi’s site-specific moss installations of prancing animal figures
and camouflage outgrowths are the talk of a local urban neighborhood
typically accustomed to gallery hype and commercial real estate
take-overs. Unlike the market-driven art featured in sterile, white box
galleries, the work of Tokodi is meant to be touched, felt, and in turn
touch you in the playful ways that her animated installations
call to mind a more familiar, environmentally friendly state in the
barren patches of urban existence. [via]

You can’t get gears for greening a city now can you?

Previously: Light graffiti – Cherryflava
Also: It’s a fine evening for a spot of guerrilla gardening – Cherryflava

Mind your step – it could be trying to tell you something

Posted on 26. Oct, 2007 by Jonathan Cherry.

Jeffrey In NYC was kind enough to send us this example of stairvertising promoting the new series of a cooking show on the American food channel. It was snapped at New York’s Penn Station on 34th street.

Wonder if it would work on escalators too?

3 Hot trends right now

Posted on 25. Oct, 2007 by Jonathan Cherry.

One: Treehugger tips us that rampant consumerism is very last season – and handmade gifts for this year’s Christmas is the way to go.
That means that we’d better get cracking on creating a handmade Wii replica for our little nephew right away. Anybody got any organic capacitors to sell us?

Two: Now that Facebook has Bill Gate’s stinky finger in it – it’s not so rebel anymore. Next thing you know they’ll be giving staff at Eskom access to the thing. Good thing then that there’s enemybook and snubster so that you can surround yourself with all the leg-ends you can’t stand. [via Wired]

Three: We’ve been following the exciting growth of ‘Design your own…’ for some time now, and are pleased to see that finally there is a free facility for us to recompose that Axel F tune we’ve been meaning to have as a ring tone for some time now. Complete with mixing board and a whole bush of sound packages, meeting interruptions will never be the same again. Design your own ring tone at ToneMine [be sure to say that name carefully] [thanks Doug]

Dubai goes green

Posted on 25. Oct, 2007 by Jonathan Cherry.

The don’t call Dubai the forward thinking jewel of the middle east for nothing. In an ironic move, the oil funded city of Dubai has decided to show the finger to outdated, carbon-emitting forms of energy and will be turning green in 2008.

All buildings in Dubai
will have to be constructed as per environment-friendly "green
building" standards from January, His Highness Shaikh Mohammad Bin
Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, has
instructed in his capacity as the Ruler of Dubai.

He highlighted the
financial advantages of going green – from lower construction costs and
overheads to reduced utility bills for Dubai residents.

The decision makes Dubai the first city in the Middle East and one of the first in the world to implement this method. [Read more: Dubai to turn green in 2008 - Gulfnews]

Not happy with just pioneering this huge achievement, an outdoor ad company have also just broken the world record by erecting….or rather rolling out…the world’s largest billboard at Dubai’s International airport approach.

The advert, for Sorouh Real Estate, covers more than 20,000 sq m – more
than two football pitches – and is viewed from the air by arriving and
departing plane passengers. [Read: Dubai ad flies into the record books - Guardian]

Let hope they used environMENTALLY-friendly ink to print that one.

See: Ad-Air