Cherryflava

The next big thing in advertising…sequels

Posted on 04. Sep, 2007 by Jonathan Cherry in Uncategorized

Terminator 1, 2, 3 – Superman 1, 2, 3 and now it seem big budget TV ads are going 1, 2, 3.

Way before we’ll see it here in South Africa, we already know that Sony have been busy shooting a brand new Bravia TV [the product is a TV and the ad is for TV...] ad following on from the success of balls and paint.
The rabbit version has just been shot in New York and the teaser hype on the net is so big – watching the final ad is almost irrelevant.

Coke have also now released a follow-up to their successful Happiness Factory ad.
It’s long, very expensive and was most probably created to only run full-length on on the Internet. [via]

See the hi-res version here.

It just seem that the more difficult it becomes to disrupt people into watching your ad – the more the big marketing players are reverting to making epic ads that draw as much hype as a new movie release. Could this be another advertising channel for the future? Remember the old BMW movies?
We found the old Madonna version directed by Guy Richie to refresh your memory here.

More:

Bravia Doh bunnies – Notcot
New Happiness factory ad – YouTube
Sony Bravia ‘paint’ ad – Cherryflava
Official Bravia site – here