Cherryflava

Roadmarkingvertising is NOT the way forward

Posted on 19. Sep, 2007 by Jonathan Cherry in Advertising

Oi vey – nooit doll, this is just not very cool.

Latest place to slap unwanted, ‘disruptive’ advertising messages is the paint marking out bays in parking lots.

Here you go – a pic of the first example advertising that Desperate Housewives show in LA.
See how the people are running scared from the thing? Yes – it is indeed frightening.

An agency from Colorado, is responsible for this scheme that covers those
long yellow and white lines with a heavy-duty tape bearing promotional
ads. The advertisements themselves cost about $40 per stripe and are
made using a heavy-duty tape that’s recyclable with adhesive that
breaks down over time.

Ah – what’s next? Branded cat-eyes?

More: ‘Desperate’ advertising – Parking stripes the hot new way to get the word out – LA Dailynews
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