Cellphones are fast becoming more dangerous than credit cards.
H&M [that's a clothing retailer] have embarked on an interesting ADD campaign [Addvertising refers to a growing trend where company's wanting to promote themselves add some kind value with their marketing message rather than just resorting to traditional channels] involving billboard and magazine print executions that contain an embedded code, which can be photographed with a cellphone.
The code then allows access to H&M’s product catalog through which products can be bought and charged to the cellphone user’s account.
Yeehaa – ads have become shopping malls. Just this morning we were doing a presentation talking about Shoptext, which is a very similar idea, which we reckon will revolutionise the way we interact with printed media.
This is another great example of a print point-of-sale opportunity.
…and another, this time using a magazine ad.
[both via Ads of the World]