Cherryflava

Mailbox: Cue the time machine with Douglas Green

Posted on 04. Sep, 2007 by Jonathan Cherry in Advertising

Sean kindly sent us the following email this morning:

Apparently there is an advert airing at the moment(I believe it was on M-Net
sometime on Sunday) and it’s advertising a GPS. Anyway, the guy who is
driving declines directions from his female passenger and rather refers to
his GPS. When she eventually asks if he needs her for anything he goes onto
the GPS and types in "Hotel" It’s quite hilarious, but also quite a daring
advert! Especially as we all know how sensitive some people can be with
adverts in South Africa i.e Every advert Nandos has ever screened!

Also I was thinking back to some old ad’s that were classics, especially the
ad’s for the Douglas Green range of wines, where the Chinese guy asks "Which
way Douglas Green?" These are some classics I miss, I just don’t know where
to find them.

Thank you Sean.
The GPS ad you mentioned has alas not been seen by us as yet, but if your description is an accurate account of the visual impact of the thing, you’ll probably be able to track the future success of the ad on the ‘recent rulings’ page of the Advertising Standards Authority website here. Ads which objectify woman and suggest that they are good for nothing other than hotel workers have no place in our society. [If anyone has access to this ad - please send it through for review]

Regarding your search for the old Douglas Green  ad – we have good news.

The two lovable Asian characters throwing doughnuts in their Japanese car and hugely annoying residents of the Cape winelands, has been found.

Funny – other than the extensive above the line campaign that Nederburg recently flighted on TV and at the domestic arrivals at the airport in Joburg – no other wine brands seem to advertise anymore. No more TJ Night Harvest, Douglas Green or Graca.