Comments on: Eskom wasting billboard space

By: Matt Kent

Matt Kent — Wed, 24 Nov 2010 07:14:56 +0000

This is clever advertising. Simple yet highlights with lighting the logo. Very smart. I like it as it is soothing and does not charge at the senses.

By: Christopher de Beer

Christopher de Beer — Wed, 26 Sep 2007 11:26:56 +0000

I think its a cool ad, the fact that so many south african have a negative image of eskom, and the fact that they DO have the monopoly. It doesnt matter that they telling the public to uses their product less, its about casting themselves in a good public light (no pun intended).
Any way I think Its really cool. and as much as Im probably immune to that kind of brand advertising (being a graphic designer) I still think its great.

By: Andrew

Andrew — Tue, 25 Sep 2007 14:25:56 +0000

Amazing that you can win a Loerie for telling your customers to not use your product. Imagine it was a Coke billboard telling everyone to only drink one can a week.
It must be tough working in the marketing department of a monopoly. Nothing you learnt at Varsity would apply.