Eskom wasting billboard space
Posted on 25. Sep, 2007 by Jonathan Cherry in Advertising
Although other commentators have accused this billboard of only being effective 50% of the time [that being at night...when it's dark and the lights go on], because it’s sponsored by Eskom (the South African state electricity provider), it makes sense.
You clearly only use lights at night – so to us it makes perfect sense…and in winter in Joburg more people are driving home at night in anycase.
However…it’s all very well not to waste electricity, but what about all that paid for advertising real estate that they’re wasting instead?
Our Spanish is a little rusty, but apparently this won a Grand Prix at the Loeries?
[via]
3 Responses to “Eskom wasting billboard space”
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Andrew
25. Sep, 2007
Amazing that you can win a Loerie for telling your customers to not use your product. Imagine it was a Coke billboard telling everyone to only drink one can a week.
It must be tough working in the marketing department of a monopoly. Nothing you learnt at Varsity would apply.
Christopher de Beer
26. Sep, 2007
I think its a cool ad, the fact that so many south african have a negative image of eskom, and the fact that they DO have the monopoly. It doesnt matter that they telling the public to uses their product less, its about casting themselves in a good public light (no pun intended).
Any way I think Its really cool. and as much as Im probably immune to that kind of brand advertising (being a graphic designer) I still think its great.
Matt Kent
24. Nov, 2010
This is clever advertising. Simple yet highlights with lighting the logo. Very smart. I like it as it is soothing and does not charge at the senses.