Video: The new Sasol Springboks ad

Posted on 01. Aug, 2007 by Jonathan Cherry in Advertising

Thanks to the previously mentioned Jupiter Drawing Room for sending us the much debated brand new Springbok rugby ad.
Yeah – the new fantasy one where every member of the team turns into a flesh eating, green muscle bound killer monster.

So what do you think?

We personally like the ad. Sport is entertainment, entertainment is escapism. Why not show our national rugby heroes as Marvel-like monsters?

See it: YouTube link here.

16 Responses to “Video: The new Sasol Springboks ad”

Mike

01. Aug, 2007

Eish. Don’t quite know whether I love it or hate it.
Matthew

02. Aug, 2007

I think it’s an embarrasment, such a blatant rip off of the 300 and unfortunately when you try to rip off something like that you need to do a better job. And unfortunately Keith Rose’s ad is a pale shadow of the 300.
Also dislike the concept, 15 men aren’t taking on the whole world, they’re taking on 15 other men…
Paul

02. Aug, 2007

Now, if only they could play rugby as well?
ant

03. Aug, 2007

I agree with Matthew. I felt embarrassed when I saw the ad.
ant

03. Aug, 2007

I agree with Matthew. I felt embarrassed when I saw the ad.
ryan

03. Aug, 2007

Ok, so you rip off a movie, dandy the players up by putting them in suits (clearly they are not tough enough on their own) and then you devolve the boks some 300 million years that they run around like apes. Come on!!! I feel sorry for the boys in green – they are not taking the whole world on (or 15 other men – well spotted Matthew) they are taking on a bunch of palookas who call themselves creatives (even though they blatantly ripped the idea). Well done your mommies must be so proud!
billy

03. Aug, 2007

I like it. Shoot me down but i just like it. Sort of like cheezy feel good movies, i sometimes just like it.
Eishman

05. Aug, 2007

Odd the regression to running on all fours!? Check out my thoughts @ http://eishcoza.blogspot.com/2007/07/mutant-springboks-what-does-it-mean.html
Mike

07. Aug, 2007

If there’s something that you can say is that “technically” it’s very well made. But creatively this is a pretty poor effort that makes the previous commercial look genius by comparison. They look silly in those suits. Instead of copying 300 they should have maybe just utilized the technique.
You want to learn how to market a rugby team take a lesson from Adidas and the All Blacks.
Rocket

08. Aug, 2007

Springboks, SA Rugby and perhaps SA Sport in general: nothing original, progressively more shitty, and sinking to more and more embarrassing depths at each opportunity. What a spastic 300 rip-off!
Rocket

08. Aug, 2007

Do we HAVE to make Schalk look more like a neanderthal?
ant

13. Aug, 2007

I wonder if this ad had anything to do with the recent decision to take blood samples to test rugby players for performance-enhancing substances…
Nostradamus

17. Oct, 2007

I think this is a GREAT ad. Others with negative comemnts are not viewing this ad in the correct light. And yes, they are only 15 players……taking on the Rugby World. The Springboks have done great so far and are excellent ambassadors to our country. More than I can say from some of the citizens with only negative comment. Viva the Bokke!!!!
Kirsty

22. Oct, 2007

I think it is brilliant !!! Shocks me the things you all saying!!! Embarrassed????? How on earth did that embarrass you???? “Now if they could play rugby as well” – what???? … you people shock me!!
Nirvada

28. Sep, 2008

Im a design student (I don’t support rugby)but from what I’ve learned, I love what they did with the affects. It takes allot of time and effort to make a ad. Above all the remarks, well done to the !!work!! they have put into it. It just gives it a better feel for how South African we are setting it in a dark stormy environment, giving the overall feeling to the toughness of the players- Its a good concept and something different from the usual boring rugby ads
Nirvada

28. Sep, 2008

Im a design student (I don’t support rugby)but from what I’ve learned, I love what they did with the affects. It takes allot of time and effort to make a ad. Above all the remarks, well done to the !!work!! they have put into it. It just gives it a better feel for how South African we are setting it in a dark stormy environment, giving the overall feeling to the toughness of the players- Its a good concept and something different from the usual boring rugby ads