Cherryflava

South Africa’s online viral promo finds a new gear

Posted on 30. Aug, 2007 by Jonathan Cherry in Advertising

Whoa – brand South Africa is becoming more well known by the minute.

That YouTube clip of Miss South Carolina not so subtly product-placing SOUTH AFRICA all over her tricky personality and cleverness test, has now been viewed by more than 8.3 million people [and counting]- has attracted 28700 comments and has now sparked a Facebook group.
It’s almost safe to say than her little ‘mishap’ has now done more to promote the country of South Africa than all other previous traditional marketing efforts….combined.

The growing Facebook group was started by Ivo Vegter who sent us this mail:

What a great idea! I blogged about her a couple of days ago:
http://ivo.co.za/2007/08/27/miss-south-carolina/

Having read your idea about marketing, I created a Facebook group, with
due credit given to you for the idea, so South Africans can show the
proper appreciation to Miss South Carolina:
http://www.facebook.com/group.php?gid=18039395053

Go join it. Deep in your heart, you know it makes a difference.:-)

Maybe some American kids should start a Facebook group called; ‘I know where South Africa is on a map’.

See: Ivo’s post here
Join the Facebook group: – South Africans for Miss South Carolina – here
Yesterday’s post: Here