Cherryflava

JCPenney – Doodle Heart

Posted on 06. Aug, 2007 by Shane Dryden in Advertising

It’s back to school for JCPenney, but not because they didn’t get their advertising right. The American department store’s Back to School campaign (launched last month) has been rather refreshing with the use of movie
trailers, online webisodes and even mobile phone marketing.
JCPenney’s use of non-traditional and interactive media outreach aims to reach kids and teens on a
deeper level than ever before.

Perhaps some of our local department stores can learn from this and hopefully put an end to the cheesy Back to School ads we’ve been subjected to in the past.