Intel very sorry for nasty racist ad
Posted on 03. Aug, 2007 by Jonathan Cherry in Advertising
The American computer chip maker, Intel (you may notice their swirling logo somewhere on your machine) have made a terrible error of judgement with this rather dull print ad.
Not only is it painfully full of copy nobody is ever going to read, but awkwardly racist.
Why is it that the white guy has to be portrayed as the dork wearing the chinos? Why can’t everyone be issued with a body-hugging speed suit?
Knowing how badly feelings were being hurt, Intel tried in vain to pull the ads and issued a swift PR-saver on their blog.
More: Intel apologises for ‘insensitive’ and ‘insulting’ ad – Consumerist
5 Responses to “Intel very sorry for nasty racist ad”
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sooo
03. Aug, 2007
Jeez, what were they thinking?
Nev
03. Aug, 2007
I’m sorry, how is this racist?? Feck okes, it’s an ADVERT.
Craig Cobb
03. Aug, 2007
The mental suggestion that black sprinters are necessarily super-capable processors of information is indeed amusing.
http://podblanc.com
Joe
05. Aug, 2007
I can’t believe you think this is racist … people are far too facking sensitive. In fact in anything (like you say) it displays the white oke as the dork wearing chinos fading away in middle management, whilst it displays the black sprinter as lean and powerful, athletic, magestic etc. etc.
Dae
07. Aug, 2007
From a media perspective, I think this is racist because the white guys is dominating the picture and it looks like the black guys are bowing down to him. That is the subliminal message. Also, ad agencies should also stop looking at things in black and white. It is the uncreative/lazy mind that depends on sterotypes to formulate an ad campaign.
Soutrh Africa