Cherryflava

Grab ‘n go fashion

Posted on 15. Aug, 2007 by Jonathan Cherry in Branding

Not many Japanese business concepts translate well outside of the land of the rising sun (secondhand underwear and canned coffee just doesn’t seem to have caught on as yet). But there is most certainly something magnetically attractive about buying cheap t-shirts packaged in plastic tubes, from a giant walk-in vending machine.

Uniqlo is not exactly a new blip on our radar screens, but the brand is poised for global growth and their unique merchandising ideas are creating an expected stir.

It intrigues us enough to warrant a trip to Japan just to check it out.

Now if they could also sell them in one of those game machines with a
joystick and a claw to throw into the mix just for good measure.

More: Tokyo Times
Fast Fashion – Time.com