Advertisers migrate and play with Facebook
Posted on 16. Aug, 2007 by Jonathan Cherry in Advertising
After reading the story the other day that agencies in the US are blindly redirecting their clients to set up shop on Facebook – we were wondering what exactly these guys were doing with the medium.
Well…here it is. A Facebook ad campaign for the American supermarket chain Walmart.
This one is aimed at college students who are now returning to their dorms after the northern hemisphere’s summer holiday.
You can play around with a virtual room decorator on the site – items suggested obviously available at Walmart.
Target (another retailer) have done something similar – and Amazon, who haven’t hosted their idea on Facebook, but their ‘virtual decorator’-type game is very much the same kind of idea.
OK, so it’s a novel interactive way to get kids thinking about the stuff they’ll need for the year ahead. The user comments on both pages look a little suspect to us though.
[Everything
I buy ever is from Target. I don't even feel guilty about not
supporting local stores and the local economy because I can see the
Target headquarters from my bedroom (it has giant lights on top that
are forever changing color), so it IS the local economy.]
Nobody can love supermarkets that much.
It wouldn’t cause us to ditch the XBox and redecorate on the system 24/7, but it’s damn more interesting than a print ad.
See it: If you have a Facebook account – just search for the Walmart and Target group to play around with it.
More: Amazon – The Study space
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