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Posted on 31. Aug, 2007 by .
It’s no surprise that the local version of Idols had to do something drastic to lure people to watch it.
Everything about the show just seems wrong. Let’s just say that it’s painfully obvious that production budgets were tight.
But to fool the public into believing that they’re watching a reality show and then doctor the thing with actors and self promotion….is even more wrong.
Cliff Jennings – the loser that keeps on coming back – is in fact an advertising stunt thought up by ad agency Ogilvy Joburg. His name is not Cliff Jennings, but rather Eduan van Jaarsveldt.
According to the e on Ads of the World [Oglivy obviously thought their idea good enough to be featured on Ads of the World] – the Cliff Jennings stunt was designed to ‘keep the viewers interest up during the dull periods of the show’.
That’s obviously why most of the show was filled with bloody Cliff Jennings.
Idols [tsk tsk] – this is not good and now you look like even bigger idiots than you did before. Here’s a suggestion MNet, stop wasting your money on crap. If you can the show – replace it with the fake stuff if you have to. But misleading your viewers is never a great idea.
Obviously nobody is using your social networking site either –
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Posted on 30. Aug, 2007 by .
Leading up to this year’s rugby world cup – it’s interesting to compare the different build-up advertising approaches that the different unions have chosen.
The defending champions, the English Rugby team have chosen an online staring game to promo their attempt to hold onto the cup. Closely associated with their sponsors O2 – . Clearly loads of broadband penetration in this target market. Interesting use of cutting-edge technology, but the idea is a bit lukewarm.
Maybe some American kids should start a Facebook group called; ‘I know where South Africa is on a map’.
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Posted on 29. Aug, 2007 by .
So the bonus is that you don’t need a large amount of open land to put the thing on.
In fact, as shown here, it can easily be erected in a lake…or a small track of land anywhere.
It’s a double story structure, that although looks a bit thin, can easily accommodate a slender, single occupant.
As some reports suggest – the roof can be packed with solar panels, or a wind turbine generator and slap an OUTsurance ad on the one side of it to make some cash – you’ve got a fully self sustaining unit.
You want to move house? Just uproot the pole and head on. What a pleasure.
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Posted on 29. Aug, 2007 by .
Cape Town’s uber-niche book emporium, Biblioteq, is currently running a nice user-generated, creative pixel design competition.
The idea is that you head over to the shop in Kloof Street and pick up one of these Dotmatic 5 kits.
The kit contains a whole collection of sticker dots which come in 5 sizes….5 colours.
The challenge is for users to design and create a half usable image out of the dots, which can then [if it's good enough big boy] be used in a nationwide traveling show.
The kit costs R 30 and includes sheets of stickers in various shapes and colours, as well as a board onto which the design can be applied.
If your attempt cracks the nod to be used…you’ll be famous and weighed down by loads of prizes [the
finalists will be exhibited at Biblioteq in October, followed by a traveling
exhibition at Vida stores nationwide. The winner will receive one year’s
subscription to VISI, a book voucher from Biblioteq and free coffee
from Vida].
The inspirational window display created entirely with dots [seen here] to promo the creativity competition was done by local illustration studio viagra without prescriptions
We’re just glad that they didn’t choose Post-it notes as their medium of choice.
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Posted on 28. Aug, 2007 by .
These Got Milk? ads have now been running in the US for more than 10 years now. Seriously…are they not working – or do they just keep running them to spend the money.
This latest one featuring Hayden Panettiere claims that milk will cause you to smash the glass it comes in…and can be used as a slimming agent. Huh! That can’t be true.
Could it be then that these ads are not run by the milk people, but instead a collection of Hollywood agents? Cause you’re clearly not a celeb [or a Hero] until you’ve been featured in a Got Milk? ad.
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Posted on 28. Aug, 2007 by .
Not the greatest shot in a moving bus, but an example of how Cape Town’s only LSM 10+ viable public transport vehicle has once again been tagged by advertisers.
The use of airport property as billboard hordings is out of control. Billboard advertising in the city is kept to a subtle minimum…until you enter the airport…where you’re literally greeted with a round-house kick of commercial communication to the head. Understandably loads of business people and wealthy tourists hang out there, but how much of this stuff gets noticed by rushing executives and foreigners trying to catch their first glimpse of the mountain?
Surely, with this much cash being generated by advertising – the airport taxes should be free.
BTW – the ad on bus strap idea is clever, like this other one from Japan…
…or maybe one day your entire flight cost may just well be covered by advertising spend.
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Posted on 27. Aug, 2007 by .
This is an evil idea, even though we’re not totally sure of how it works.
Mark Ecko and his clothing company Ecko Unlimited have set up these interactive graffiti boards, which passersby can tag with their cellphones.
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Could get completely out of control, but hey…that’s kind of what you want. [Thanks Shane] []
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Posted on 27. Aug, 2007 by .
Egos were stroked, market departments fired and everyone waited with baited breath for the list of the 2007 Top Brands in South Africa to be published yesterday.
We were away – so didn’t bother with the whole thing, but apparently the big news is that Carling Black Label is now the country’s number one beer brand…just smoking Castle at the finishing post.
Ironic, ’cause for the life of us, we cannot remember the last time anyone we know, has raised the dull brown glass of a Black Label bottle to their lips.
What would however be interesting, is to map each one of the sales graphs on top of these research results. Is Carling the biggest selling beer brand as well?
But going forward, in a new world where small is the new big…where many seem to try avoid the mass produced…where the new cool is the niche, organic, farmers market kind of produce – is even being listed anywhere in the Top Brands survey a desirable thing?
Can these really be regarded as ‘top’ brands? Or just corporate products, with big marketing budgets, who’s identity has been beaten into our heads for so many years.
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