Winners of campaign to get sports car owners to drive like grannies announced
Posted on 03. Jul, 2007 by Jonathan Cherry in Advertising
People clearly love driving their cars – and in South Africa, it’ll be a cold day in hell before we as a nation give up driving our beloved gas guzzlers to work in favour of taking the bus.
Understanding this dependency, a marketing campaign competition was held to brainstorm ways in which people can be persuaded to ‘drive green’.
You can see the winning ideas here.
The long term solution is to get everyone to ride bicycles, but we just can’t see that happening anytime soon – so perhaps this is a better solution for now. [via]
