New Heineken Rugby World Cup ad is a direct ripoff of another beer commercial
Posted on 27. Jul, 2007 by Jonathan Cherry in Advertising
When we first spotted the new Heineken ad promoting the upcoming Rugby World Cup in France, we did at first do a double-take. The images and message seemed so familiar. Why were we developing an undeniable urge to down a cold frosty brew at 6:32 in the morning.
Oh yeah – that why, because it’s a COMPLETE RIPOFF of an old SAB commercial that ran a couple of years ago. Have look here – judge for yourself.
The ad shows people pushing mountains and
continents to bring them closer to the venue of the Rugby World Cup
2007. Almost exactly like the old SAB ad – just without the Johnny Clegg backing track.
The offending Heineken piece was created by Bates, Singapore. Tut tut.
One Response to “New Heineken Rugby World Cup ad is a direct ripoff of another beer commercial”
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Nic
27. Jul, 2007
I agree with you 100%. They took the idea and didnt even try to make it their own. Very sad when innovation at that level is lost.