Kwik-E-Mart transformation
Posted on 10. Jul, 2007 by Jonathan Cherry in Uncategorized
In an inspired marketing move by 20th Century Fox, 12 7-Eleven stores in major U.S. cities and one in Canada were transformed into Kwik-E-Marts (that’s the dodgy shop that Apu runs) to promote The Simpson’s movie.
The old 7-elevens have been transformed, complete with life-size figures of the characters.
(Marge is about seven feet tall, with at least a foot-and-a-half of
blue hair.) For sale are such products as Buzz cola, Krusty-Os cereal
and Sprinklish doughnuts, the pink kind that Homer favors in between
naps at the nuclear reactor.
Maybe Eskom can do something a little similar with the Koeberg nuclear power station. We hear they might be needing hand at this time of the year.
[More pics] – thanks Shane.
Read: The Smart Mart – Adweek




















