http://www.cherryflava.com/cherryflava/2007/07/icatching-thats-professor-hilton-to-you.html Trends and Innovation Thu, 09 Feb 2012 04:57:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.cherryflava.com/cherryflava/2007/07/icatching-thats-professor-hilton-to-you.html/comment-page-1#comment-1058 JackTheSpliffer Sun, 08 Jul 2007 21:17:45 +0000 http://www.cherryflava.dreamhosters.com/?p=815#comment-1058 I read an article about Paris Hilton as a brand a few months ago, which made a lot of sense back then, more so now... She's much smarter than she acts. She's built herself up as a strong brand. Just take a look in any mall and you can see the influence she has. Which I'm not complaining about, because she's spawned lots of underdressed girls who are ummm willing (bonus to guys everywhere), just noting. She's not what she seems to be. The things she does appear to be planned and calculated rather than blundering from one mistake to another. So if she's going to lecture, good for her. She probably knows more about marketing than your average IMM grad... I read an article about Paris Hilton as a brand a few months ago, which made a lot of sense back then, more so now…
She’s much smarter than she acts. She’s built herself up as a strong brand. Just take a look in any mall and you can see the influence she has. Which I’m not complaining about, because she’s spawned lots of underdressed girls who are ummm willing (bonus to guys everywhere), just noting.
She’s not what she seems to be. The things she does appear to be planned and calculated rather than blundering from one mistake to another.
So if she’s going to lecture, good for her. She probably knows more about marketing than your average IMM grad…

]]> http://www.cherryflava.com/cherryflava/2007/07/icatching-thats-professor-hilton-to-you.html/comment-page-1#comment-1057 celebrity portrait from photo Fri, 06 Jul 2007 04:37:01 +0000 http://www.cherryflava.dreamhosters.com/?p=815#comment-1057 I pity those people who took up PhD and other post graduate courses just to master the art of branding. Now, here comes a convict. And she will be paid $1M for her lecture!!! Don’t you guys ever realize that she’s just making brands famous because she’s already famous – for both good and bad acts – not because she’s an expert on it? Let’s take it this way, what do you think will happen to those endorsed products if she weren’t Paris Hilton? Or let’s try giving those perfumes or whatever to someone else. What I’m trying to say is $1M is totally absurd. I pity those people who took up PhD and other post graduate courses just to master the art of branding. Now, here comes a convict. And she will be paid $1M for her lecture!!! Don’t you guys ever realize that she’s just making brands famous because she’s already famous – for both good and bad acts – not because she’s an expert on it? Let’s take it this way, what do you think will happen to those endorsed products if she weren’t Paris Hilton? Or let’s try giving those perfumes or whatever to someone else. What I’m trying to say is $1M is totally absurd.

]]>