Nedbank billboard wins Cannes Grand Prix
Posted on 26. Jun, 2007 by Jonathan Cherry in Advertising
Nedbank and their agency Net#work BBDO won a Grand Prix [that's the big daddy] in the outdoor category for this – the world’s first solar-powered billboard. [see]
The billboard apparently currently powered the township’s primary school. And there are plans to roll out more of these power ad signs going forward.
Now – if they can direct their feelings of goodwill to reducing their bank charges to nearly zero, they really will be delivery power to the people.
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