Nedbank billboard wins Cannes Grand Prix
Posted on 26. Jun, 2007 by Jonathan Cherry in Advertising
Nedbank and their agency Net#work BBDO won a Grand Prix [that's the big daddy] in the outdoor category for this – the world’s first solar-powered billboard. [see]
The billboard apparently currently powered the township’s primary school. And there are plans to roll out more of these power ad signs going forward.
Now – if they can direct their feelings of goodwill to reducing their bank charges to nearly zero, they really will be delivery power to the people.
3 Responses to “Nedbank billboard wins Cannes Grand Prix”
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Matt Kent
25. Nov, 2010
Power to the BANKS. I mean to the PEOPLE! . Seriously this is a great display of community action and support for the development of the town and of course increasing client loaylty and community banking. Win win.
Sheridan Berry
29. Jun, 2011
This is what you call a win-win solution. It’s a well thought of project! Kudos to the brilliant minds behind this! This is another benchmark for outdoor advertising.
ted redd
29. Jun, 2011
great idea. This will go a long way for their advertising power!