London 2012 Olympic games logo exposed

Posted on 05. Jun, 2007 by Jonathan Cherry in Design

Let the jeering and booing begin.

Here it is – the London 2012 Games ~~logo~~ sorry, brand….which can quiet clearly been seen as a jagged emblem, based on the date 2012 [if you squint your eyes just right and step back 5 paces].
It comes in a series
of shades of pink, blue, green and orange and will evolve in the run-up
to the Games.

The new design apparently cost £400,000 – which the Olympic committee could easily have wired our way and we too would have got out 5 year old blood relative to throw their collection of crayons to deliver something similar.

Seriously – £400,000 for this….sold with creative rational that took a boozy afternoon’s thumb sucking and a box of Crayolas?

Makes our 2010 logo look like a Van Gogh!

London unveils 2012 logo – BBC
London 2012 logo, your view – Sky

UPDATE: More filmed ‘creative rational’ about the new logo here

11 Responses to “London 2012 Olympic games logo exposed”

tripeak

05. Jun, 2007

AWEFUL! I dont see any creativity in it… no design… I just dont get it!
Miguel dos Santos

05. Jun, 2007

Ahhh! My eyes!! I’m blinded. What were they thinking.
Stylewalker

05. Jun, 2007

Did you see the movie?
http://www.london2012.com/about-newlook-video.html
I think the logo is ok, pretty unusual. Still, it is absolutely agressive (because of the colours, the shapes and the movements) and especially the movie scares me. Maybe it is a symbol for competition or merely for the mental effects of doping..
Tony Lopes

05. Jun, 2007

OMG, rather horrid I say. Give me the money, half an hour with MS Paint and a bottle of Old Brown Sherry and I’ll have something for you.
DA Mal

06. Jun, 2007

And it carries a health warning, nogal.
Miguel dos Santos

06. Jun, 2007

Maybe, We should run another little logo design competition to see who can design a better logo. Hell, I could probably enter.
Cherryflava

06. Jun, 2007

Good idea Miguel.
Send your entries through. We’ll offer the voted winner a complimentary Cherrypicka.com test ticket.
Sergei

08. Jun, 2007

I’m in London at the moment and everyone from the cat to the kitchen sink is appalled by this logo “design”.
BTW: Doesn’t it look like Lisa Simpson going down on someone?
Miguel dos Santos

09. Jun, 2007

Haha! I see it Lisa’s head is the blob with the 5 circles in.
Clive Loveday

16. Jun, 2007

I don’t believe the logo creators Wolff-Olins are brain-dead. Watch the evolution of the logo in tandem with the Olympic facilities – from primitive to world-class. The whole thing is a clever publicity stunt with many suckers [see above].
Carolyn

09. Jul, 2007

a bit vulgar too
http://imajr.com/2012_165065