Cherryflava

iCatching: How to make an ad go viral

Posted on 12. Jun, 2007 by Jonathan Cherry in Totally Whack

- How do you achieve the ultimate advertising success in 2007? You get your ad to go viral [like this one for Ray Ban] on the Internet – and we know the secret of how to do it. It’s really quiet easy – pump the WTF index of the creative and you’ve got a winner. [Adweek]

- Turns out that damn Olympic logo is pure genius. Now ever marketer on the planet is going to want a crap logo. [NYT]

- If you are the owner of a record label – shame…maybe time to sell that fancy Ford then, hey big boy? But, it’s never been a better time for getting new music into video games. If you’re in that game – the future looks bright. [Reuters]

- Finally – for those knuckleheads that can never get it, the difference between marketing, PR, advertising and branding [Ads of the world]