Game title launch events are turning to ‘shock and awe’ techniques
Posted on 05. Jun, 2007 by Jonathan Cherry in Branding
In the glory days of Pong and Pac Man – a games company could just make it known that they had a new game and every corner cafe from Paris to Parow would order themselves a 20 cent box version.
Today, the gaming business is second only to gun running and competition is wild. Launch PR events are now multi-million dollar spectacles which demand shock exposure techniques.
Games radar have got the Top 7 games press launch events of all time.
Pictured here: Metal Gear Solid 3: Snake Eater event where Hideo Kojima was offered roasted snake to excite potential gaming buffs who were thinking of doing the same thing.
Now if only the guys who sell life insurance could think up similar PR stunts to get us interested in their stuff.
[via Kotaku]
