Cherryflava

Richard Branson poses for Wired magazine

Posted on 16. May, 2007 by Jonathan Cherry in Advertising

Not that Dickie B needs the cash, but all the same he did elect to appear in this celebrity studded advertising campaign for New York magazine publishing house, Conde Nast.

Thought-provokingly entitled ‘Point of Passion’ the main idea of the print campaign is to show that famous people read ordinary magazines too. So why on earth are you reading so much stuff online then hey…hey, hey?

The crew over at our sister jet setter site would know more about the rest of these people featured in the campaign than we do. But if this idea is going to sell more magazines – then that’s just dandy for them.  Personally we’re not sold on it, but if Richard reads Wired magazine – we’ll reserve a space for it on the waiting room coffee table.

[via Gawker]

These ads are alas not the real versions. Actual – less entertaining versions here.