Comments on: MTN’s confusing OK Go ad

By: Katie

Katie — Fri, 13 Jul 2007 18:35:37 +0000

Hey, OK Go is pretty awesome!! If you guys like OK Go, you should definitely join their Juggling Club! It’s the OK Go street team!! If you join through the follow link, I will get 50 points that I can buy cool OK Go stuff with! Join so you can get cool OK Go stuff too!
http://jugglingclub.okgo.net/jugglingclub/?u=hobbitfoot
Also, check out OK Go’s other websites!!
OK Go’s YouTube Page: http://jugglingclub.okgo.net/jugglingclub/index.html?fuseaction=tools.invlink&u=hobbitfoot&linkID=12
OK Go’s Rescue the Band Driving Game: http://jugglingclub.okgo.net/jugglingclub/index.html?fuseaction=tools.invlink&u=hobbitfoot&linkID=9
OK Go’s MySpace Page: http://jugglingclub.okgo.net/jugglingclub/index.html?fuseaction=tools.invlink&u=hobbitfoot&linkID=3
OK Go’s Blog: http://jugglingclub.okgo.net/jugglingclub/index.html?fuseaction=tools.invlink&u=hobbitfoot&linkID=2
OK Go’s Official Website: http://jugglingclub.okgo.net/jugglingclub/index.html?fuseaction=tools.invlink&u=hobbitfoot&linkID=1

By: Daniel

Daniel — Fri, 13 Jul 2007 13:22:50 +0000

I agree with coda. This is just something cool that people will respond to and hopefully associate with MTN. In fact i know it works because while i am procrastinating on this friday about not doing work at work, i asked my work mates if they knew the name and artist of that MTN treadmill song (the exact search i used on google to get to this page). Also i think this is MTN’s response to Vodacom’s animated (and annoying)creature, this is something “cool” to associated with their product.

By: coda

coda — Tue, 08 May 2007 19:16:14 +0000

I don't see anything beyond MTN simply associating themselves with something cool, which worked for me until I began to feel that they're just lazy and backpacking on the video's success. I don't see how it's any different to that awful new Adidas/Beckham "Impossible Is Nothing" ad, or any other brand association for that matter. "...i was 'avin def frets...", lol Their other one with the two kids in photos is great though.

By: salvo

salvo — Tue, 08 May 2007 11:51:31 +0000

I prefer the otherMTN advert with the dancing guys and the kettle, was damn funny!

By: Louisa

Louisa — Tue, 08 May 2007 10:48:14 +0000

Don, if they use something to entice people to use their service or remember their brand – how is it not an ad?

By: Rhys

Rhys — Tue, 08 May 2007 08:43:36 +0000

It could just be that they are playing a ‘rock’ video and then associating that with rocking the world. Which is something average joe should quite easily catch.

By: Don

Don — Tue, 08 May 2007 07:55:03 +0000

Louisa, it’s not an ad. It’s a music video that was bought by MTN, they then shortened it and added their logo animation. Minimal thought process.
If I put four wheels on a 20-story building does that make it a car?

By: Digiguru

Digiguru — Tue, 08 May 2007 07:47:21 +0000

I have asked these questions myself, but I think the point is to pretty much grab your attention and then create some neuro-association between the ad and MTN. I think the Ads are great, alot more itneresting than anything Vodacom have put out for a really like time. Ofcourse Vodacom used to knock it out the park with the Yebo-gogo ads, but they seem to have phased that out and opted for the annoying animated characters. MTN nail it more often, every summer they come out with ads with catchy tunes that seem to be the perfect song to celebrate summer. I have certainly started thinking about MTN when making decisions about a service provider.

By: Cherryflava

Cherryflava — Tue, 08 May 2007 06:59:10 +0000

Was wondering the same thing.
For broadcast purposes they would have had to get a hi-res version of the thing, which they most probably paid for.

By: jv

jv — Tue, 08 May 2007 06:55:44 +0000

Just a thought… How do royalties work in the viral space? Do MTN have to pay to use a video which has been uploaded and is already viewable free of charge? My first thought is yes, surely they do, but I don’t know. Any idea?