Cherryflava

Kleenex gets worked over by their own cleverness

Posted on 23. May, 2007 by Jonathan Cherry in Advertising

Give this ad a quick once over [link]

…and the US version [link] [thanks Tasos]

On the surface – the campaign has everything a AAA student studying the art of advertising would score full marks for.
A good dose of ’snot en trane’, a cracking soundtrack from US band, Starrfadu…and the company was even clever enough to post the ad on YouTube so that we in Africa can enjoy it too.

Too bad Greenpeace ditched driving boats into whaling ships and decided to punk the campaign because of the company’s policy of using paper from ancient forests to make snot rags for whimpering TV debutantes.

Here’s the Greenpeace version [link]

Doh!

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