Comments on: Jesus saves – but not this ad

By: William Dicks

William Dicks — Wed, 16 May 2007 11:41:15 +0000

I find ads such as this very distasteful. The kind of saving that DOC-IT claims to do simply cannot be compared to the saving that Jesus does! Therefore, to equate the two in the ads simply amounts to mockery.

By: Cherryflava

Cherryflava — Wed, 02 May 2007 09:40:53 +0000

I’d agree that Doc-It got great exposure through their bold use of this particular example of shockvertising, but that doesn’t mean they improved their immediate sales or positively affected their future business prospects.
I have now heard of Doc-It, but I still don’t know – or care – about what they do as a business.

By: Juan-Michael

Juan-Michael — Wed, 02 May 2007 06:48:46 +0000

These guys gotta watch out. The christian community are getting very protective over Jesus, God, the holy trintiy and all the rest. They just gotta be careful not to do things like this, or the christians would pounce on them before they evm able to start selling anything.

By: Paul Jacobson

Paul Jacobson — Tue, 01 May 2007 19:22:03 +0000

I actually saw this one in Sandton a while ago and while I get a kick out of risque ads, this one is pretty bold for various reasons.

By: David Chen

David Chen — Tue, 01 May 2007 13:19:10 +0000

Great post. One question this brings up is “is there such thing as bad PR?” For example, the Aqua Team Hunger Force disaster in Boston, MA cost the company $2 million or so:
http://slashdot.org/articles/07/01/31/2314214.shtml
However, I guarantee you that millions more people know what Aqua Teen Hunger Force is today. And even though it’s associated with that bad event, people will still have the brand on their minds.