Dr Martens says sorry to Courtney Love
Posted on 30. May, 2007 by Jonathan Cherry in Advertising
Recently Dr Martens ran an ad using the image of the late
Kurt Cobain dressed in a
white, angelic robe and a pair of black Docs, sitting on a cloud. The tagline in
the corner reads: Dr Martens. Forever.
The thing was killed (the ad) after the Nirvana frontman’s widow
Courtney Love complained by smashing her Fender into a large glass tumbler of cocaine expressing her anger in the press.
According to a representative – "Courtney had no idea this was taking place and would never have
approved such a use," a representative for the Hole singer told People
magazine.
"She thinks it’s outrageous that a company is allowed to commercially gain from such a despicable use of her husband’s picture." [Yeah - you would know all about that wouldn't you Courtney]
Dr Martens officially apologised….after realising that their youth target market doesn’t have a clue who on earth Kurt Cobain was.
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