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Benetton back – and pick up right where they left off

Posted on 28. May, 2007 by Jonathan Cherry in Advertising

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Just the other day we were wondering whatever happened to the infamous Italian fashion brand, Benetton, and their ‘far left of left field’ advertising stunts.

Look….back in the 80’s and early 90’s this stuff would have caused the Pope to bless the very pages of Italian Vogue these ads were printed on to save the world from certain decay, but now these things come across…well…a bit dated.

Had we not known better, these print ads headlining as; ‘Colors of domestic violence’…brought to you by the United Colors of Benetton – look like dorm room Photoshop knockoffs. But considering their source – they do seem real. [via Ads of the World]

A far cry from newly-born babies and clergy kisses.

Colors1

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2 Responses to “Benetton back – and pick up right where they left off”

  1. Jill

    01. Jun, 2007

    We’d think they were real but they aren’t. :)
    Read more here, where I posted about my phone conversation with the USA’s PR person at Benetton:
    http://writeslikeshetalks.blogspot.com/2007/05/colors-of-domestic-violencefake-not.html

  2. Wissen belastet

    04. Jun, 2007

    Benetton Werbung kein Fake?!

    Diese Benetton Werbung hat ja fr aufsehen gesorgt, zuerst waren alle schockiert, dann hat Benetton offiziell gesagt das die Werbung nicht von ihnen ist.
    Ich habe Jatin Kampani, der auf einigen Seiten als Fotograf dieser Werbung genannt wird, ange…

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LSB0cnVlPC9saT48bGk+PHN0cm9uZz53b29faG9tZV9saW5rX2Rlc2M8L3N0cm9uZz4gLSBPdXIgbWFnYXppbmU8L2xpPjxsaT48c3Ryb25nPndvb19ob21lX2xpbmtfdGV4dDwvc3Ryb25nPiAtIFB1Ymxpc2hpbmc8L2xpPjxsaT48c3Ryb25nPndvb19ob21lX3RodW1iX2hlaWdodDwvc3Ryb25nPiAtIDkyPC9saT48bGk+PHN0cm9uZz53b29faG9tZV90aHVtYl93aWR0aDwvc3Ryb25nPiAtIDI0NzwvbGk+PGxpPjxzdHJvbmc+d29vX2ltYWdlX2hlaWdodDwvc3Ryb25nPiAtIDIxMDwvbGk+PGxpPjxzdHJvbmc+d29vX2ltYWdlX3NpbmdsZTwvc3Ryb25nPiAtIGZhbHNlPC9saT48bGk+PHN0cm9uZz53b29faW1hZ2Vfd2lkdGg8L3N0cm9uZz4gLSA2MDA8L2xpPjxsaT48c3Ryb25nPndvb19sb2dvPC9zdHJvbmc+IC0gPC9saT48bGk+PHN0cm9uZz53b29fbWFudWFsPC9zdHJvbmc+IC0gaHR0cDovL3d3dy53b290aGVtZXMuY29tL3N1cHBvcnQvdGhlbWUtZG9jdW1lbnRhdGlvbi9idXN5LWJlZS88L2xpPjxsaT48c3Ryb25nPndvb19wb3B1bGFyX3Bvc3RzPC9zdHJvbmc+IC0gU2VsZWN0IGEgbnVtYmVyOjwvbGk+PGxpPjxzdHJvbmc+d29vX3Byb2plY3RzX2NhdGVnb3J5PC9zdHJvbmc+IC0gU2VsZWN0IGEgY2F0ZWdvcnk6PC9saT48bGk+PHN0cm9uZz53b29fcmVzaXplPC9zdHJvbmc+IC0gdHJ1ZTwvbGk+PGxpPjxzdHJvbmc+d29vX3Nob3J0bmFtZTwvc3Ryb25nPiAtIHdvbzwvbGk+PGxpPjxzdHJvbmc+d29vX3NpbmdsZV9oZWlnaHQ8L3N0cm9uZz4gLSAxMjA8L2xpPjxsaT48c3Ryb25nPndvb19zaW5nbGVfd2lkdGg8L3N0cm9uZz4gLSAxODA8L2xpPjxsaT48c3Ryb25nPndvb190YWJzPC9zdHJvbmc+IC0gdHJ1ZTwvbGk+PGxpPjxzdHJvbmc+d29vX3RoZW1lbmFtZTwvc3Ryb25nPiAtIEJ1c3kgQmVlPC9saT48bGk+PHN0cm9uZz53b29fdGh1bWJfaGVpZ2h0PC9zdHJvbmc+IC0gODg8L2xpPjxsaT48c3Ryb25nPndvb190aHVtYl93aWR0aDwvc3Ryb25nPiAtIDg4PC9saT48bGk+PHN0cm9uZz53b29fdHdpdHRlcjwvc3Ryb25nPiAtIDwvbGk+PGxpPjxzdHJvbmc+d29vX3ZpZGVvX2NhdGVnb3J5PC9zdHJvbmc+IC0gU2VsZWN0IGEgY2F0ZWdvcnk6PC9saT48L3VsPg==