You vote – for the very best commercials in the world right now…
Posted on 25. Apr, 2007 by Jonathan Cherry in Advertising
…and apparently, just like in Nigeria, your opinion will count. Fancy that?
Yes indeed, the ringleaders of the One Awards in New York [probably the biggest and most respected advertising awards, behind Cannes and the Loeries (cough...cough - gag..splutter)] – invite you, the poor public who clearly don’t get to see enough advertising, to choose your favourite ads from the best the world has to offer.
South Africa naturally has a good crop of entries on offer, some of which we’ve never seen before.
We can only suggest that some of the agencies used the ol’ ‘flight it once at midnight on SABC1′ in order to clear the qualification red tape that usually goes along with submitting really edgy work (that no client not stoned on crack would buy) to these things.
Seriousness aside though – some of our favourites from the past year are there and a browse around the nominated work is worthwhile if you enjoy the look and feel of unadulterated capitalism.

















Louisa
25. Apr, 2007
The only one I haven’t seen is the first one.
Vaughn
25. Apr, 2007
All great, but that Lynx one is simply mesmerizing.
John Carricaburu
25. Apr, 2007
Tough call, all 3 of them are pretty darn good! It’s not easy to make a good commercial, our company’s is here: http://www.youtube.com/watch?v=xW8yhxAWWhg
(our company is GigaTribe.com: encrypted file-sharing between friends (and professionals!): http://www.gigatribe.com)
Rich...!
26. Apr, 2007
Grrr, this shit angers me. Best based on what criteria? Film making? Ad awards should be measured on sales successes. This type of award is simply ego fodder for agencies and marketing directors and is the root of almost all that is evil in advertising today. I fucking hate them, although I hate all ad folk, so I don’t really count…!